Ford Rouge Factory Tour "Manufacturing Innovation" Theater

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Ford Rouge Factory Tour "Manufacturing Innovation" Theater

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Client // The Henry Ford and Ford Motor Company

Role // Environmental Designer / Planner

Tasks //  concept designer, production designer, floor plans, 3D renderings, CAD, full color conceptual renderings, concept architecture

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This spectacular new theatrical experience, "Manufacturing Innovation" immerses the audience in the cutting-edge innovation and production of the game-changing aluminum-based F-150. Surrounded by 360-degrees of dazzling imagery, as well as stunning visual and sound effects, visitors meet the people and technologies behind the new truck. Through the magic of 3D form projection mapping, laser effects, and actual moving robots, visitors experience the creation of a new F-150 – from concept to final testing – before their very eyes. “Manufacturing Innovation” is an experience that inspires visitors to join Ford’s important work toward a better future for transportation, and more importantly, for the planet. It highlights the importance of STEAM (Science, Technology, Engineering, the Arts, and Math) in a real-world application, inspiring visitors (especially students) and emphasizing 21st Century design, engineering, and manufacturing skills.

Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com