Bug Selig Experience At Miller Baseball Park

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Bug Selig Experience At Miller Baseball Park

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Client // Milwaukee Brewers

Role // Environmental Designer

Tasks // spatial planning, 3D renderings of exhibit space, full color conceptual renderings

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The Milwaukee Brewers selected BRC to tell the story of this instrumental legacy in a new state-of-the-art attraction inside Miller Park to honor Selig as he retires from his role as Major League Baseball Commissioner. The Selig Experience includes authentic artifacts from Selig’s tenure as the Brewers’ owner, and culminates in a surprising encounter with the Commissioner himself. The multimedia homage immerses visitors in the history of their favorite team, and celebrates the fervent loyalty shared by passionate Brewers fans.

Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com